helps neutralise harmful plaque acidspromotes self cleansing and reduces the formation of tartarhelps keep gums in good conditionlong lasting menthol freshnessmade from only natural ingredients carefully chosen to actively promote oral healthregular use helps protect against the build up of plaquefree from detergents, fluoride, sorbitol, sweetening agents, synthetic emulsifiers and deodorants, bleaches, optical brighteners, artificial colours or fragrances