Bijo;
Bijo; is a concept store for Japanese beauty (J-beauty) and lifestyle that opened in Paris in 2016 and introduces niche and unique Japanese beauty brands to the European market. The acronym Bijo; stands for B=Beauty, I=Innovative, J=Japanese, O=Originality. The cosmetic tools from Bijo; are inspired by Japanese beauty care and are characterised by their innovative and precise application.
