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Innersense: clean haircare
at salon level
Innersense Organic Beauty was founded in 2005 by salon stylists Greg and Joanne Starkman in California. Their aim: professional hair care that truly works, without silicones, microplastics or synthetic fillers. The formulas are based on certified organic plant extracts in high active concentration. Innersense is a Certified B Corporation and cruelty-free.
Shop InnersenseCalifornia
and cruelty-free
or microplastics
friendly
"We didn't start a clean haircare brand as a trend, but out of genuine concern for the health of people, hair and planet."Greg and Joanne Starkman, founders of Innersense
Innersense Organic Beauty:
a brand born from responsibility
Greg and Joanne Starkman met in the beauty industry, both of them salon stylists. The turning point came when their daughter Morgan was diagnosed at 22 months with Williams syndrome, a rare genetic condition.
Joanne became a health advocate, began reading ingredient lists and realised how many questionable substances were in the salon products she worked with every day. The name Innersense comes from an advisor's counsel: "trust your inner sense".
Four years of development work with chemists followed. The goal: products that are uncompromisingly clean and still deliver salon quality. At that time, the two rarely came together.
2000s Diagnosis of Williams syndrome in daughter Morgan. Joanne begins to switch consistently to healthy, clean products and to question ingredients.
start Focus on the professional salon market: most of the business runs through salons and stylists who value clean and effective products.
The Innersense philosophy:
People. Planet. Proactive.
Innersense sums up its stance in three guiding words. They are not a marketing slogan but the result of the personal story behind the brand.
Products developed for the health of the people who use them: customers as well as the stylists who work with them daily. Free from over 3,000 potentially questionable substances.
Ethically and sustainably sourced raw materials, packaging made from recycled plastic (PCR) and a conscious use of resources. Innersense is a member of 1% for the Planet.
Education instead of empty promises. Innersense sees itself as a source of knowledge for stylists and conscious consumers and, as a Certified B Corporation, is committed to measurable social and environmental responsibility.
Innersense hair care for
every hair type
Belladonna Naturkosmetik carries the Innersense range for the complete hair routine: from cleansing through care to styling. The products are highly concentrated and a little goes a long way.
The Hairbath shampoos cleanse gently and without sulfates. Formulas with coconut, pumpkin seed oil and shea butter cleanse without drying out the hair. Also suitable for colour-treated hair.
Zur Cleansing CareSilicone-free conditioners, leave-in care and intensive hair masks. The Sweet Spirit Leave-In is one of the brand's best-known products. Moisture without weighing hair down.
Zur Care StylingFrom I Create Volume through curl products to texturisers. Especially popular for curly hair and the Curly Girl Method. Flexible hold without stiffness or drying out.
Explore styling ScalpPeelings und Seren für die Scalp, etwa das Scalp Scrub oder das Hair Renew Serum. Gesunde Haare beginnen an einer gesunden Scalp, das ist ein Kernprinzip von Innersense.
Zur ScalppflegeInnersense sustainability:
clean to the last detail
For Innersense, clean beauty is not a label to pin on but the founding idea. It shows in the ingredients, the packaging and the way the company is run.
The B Corp certification examines the overall social and environmental responsibility of a company, not just individual products. A standard that only a few cosmetics brands meet.
Coconut, pumpkin seed oil, avocado, aloe vera and Fair Trade shea butter. Instead of a single active ingredient, Innersense relies on balanced combinations of many high-quality plant raw materials.
Free from silicones, resins, plasticisers and microplastics. In total, Innersense says it avoids over 3,000 potentially harmful substances.
The packaging is made from PCR plastic (post-consumer recycled), reducing the need for newly produced plastic.
Innersense does not test on animals and is a member of 1% for the Planet, donating a fixed share of revenue to environmental projects.
What you should know about Innersense
Further questions about application and product selection are answered in the FAQ below.
Why you should "activate" Innersense products
Innersense products are highly concentrated and contain no synthetic fillers. That is why the brand recommends briefly rubbing and warming the products in your palms before applying. This helps the concentrated active ingredients distribute better through the hair. Because there are no fillers, you use considerably less product than with conventional hair care.
Innersense and the Curly Girl Method
Many Innersense products are suitable for the Curly Girl Method (CGM) because they contain no silicones or sulfates. For defined curls, many users combine two styling products, for example a volume and a curl component, and scrunch them into wet hair. We are happy to advise which products best suit your curl or hair type in a consultation.
Which hair types is Innersense designed for?
The range covers all hair types, from fine through normal to thick and highly textured hair. There are dedicated lines for moisture, volume, colour-treated hair and scalp care. As Innersense comes from the professional salon world, the products are tailored to specific needs rather than a one-size-fits-all solution.
Frequently asked questions about
Innersense
Natural cosmetics brands
like Innersense
Wer Innersense schätzt, findet bei Belladonna weitere Marken mit demselben Anspruch an saubere, wirksame Care.
More natural hair care
Less is More from Austria offers, like Innersense, a broad range of professional hair care. khadi relies on Ayurvedic plant hair colours and herbal care.
Natural make-up and facial care
For clean beauty on the face there are RMS Beauty und Ilia Beauty, two Californian brands with the same clean standard as Innersense.
Body care & fragrance
L:A Bruket from Sweden and Salt & Stone complement hair care with natural body care in clear, high-quality formulas.
Innersense at Belladonna
Clean haircare at salon level, personal advice from trained specialists and over 40 years of experience in natural cosmetics. Or book a free consultation online or by phone.