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New natural cosmetics
just arrived
What is moving the natural cosmetics world right now: new actives, new brands, new formulas. Belladonna selects the best from a growing global market, carefully chosen and vetted.
Discover all new arrivalsNew natural cosmetics
that deliver
The natural cosmetics market is evolving: fermented actives, biotechnologically derived ingredients and zero-waste packaging define the new generation of products. New brands bring fresh perspectives, established houses revise their formulas. What matters is not novelty for its own sake, but quality.
Belladonna selects new arrivals by the same criteria as for over 40 years: tolerability, efficacy, ingredient transparency and a credible commitment to sustainability. Every new brand and product is reviewed before it enters the range.
On this page you will find what has just arrived, organised by category so you can find exactly what you are looking for.
"For us, new does not mean fast and plenty. It means considered and truly good."
Belladonna Natural Cosmetics, BerlinNew arrivals by category
Natural cosmetics in transition
New products do not emerge in a vacuum. These developments shape what is currently entering the natural cosmetics market and what is worth paying attention to.
Fermented actives
Fermentation processes have long been known in natural cosmetics and are becoming increasingly refined. Fermentation produces altered active profiles and new combinations. Fermented rice water in hair care or lactic acid complexes in facial care are examples. What counts as an active and what actually happens at the skin varies from product to product. A close look at the INCI list is always worthwhile.
Ingredient transparency as standard
More and more brands openly communicate which ingredients are used, at what concentration and from what source. Databases such as CodeCheck allow consumers to check products in real time. Natural cosmetics with clear certifications such as BDIH, COSMOS or NATRUE provide reliable guidance, including for new arrivals.
Plastic-free and solid formulas
Solid shampoos, soaps and shower gels are no longer a niche. They reduce plastic packaging and often require fewer or no preservatives, as there is no water phase. This segment is growing noticeably in natural cosmetics. Belladonna regularly adds new solid products to its range.
New brands: what to look for?
The global natural cosmetics market is growing. That also means more new brands and more greenwashing. Belladonna reviews new arrivals for certifications, ingredient lists and the actual ethos behind the brand. Our tip: always look for independent certifications with new brands, and for questions use our personal consultation service.
Our brands at Belladonna
We have already introduced some brands from the Belladonna range in detail. Discover their stories, ingredients and philosophies.
View all brandsThese brands are currently available at Belladonna, with detailed pages to help you choose the right products:
Get advice on what's truly new
Unsicher, was für Sie das Richtige ist? Wir beraten Sie persönlich, online oder telefonisch. Über 40 years of natural cosmetics expertise.